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Course of Action

The Agri-Fair of the Americas, with its symposium programs will necessarily involve several state and regional organizations whose interests are compatible with the development interests of the event, and whose advocacy will compliment efforts in developing international exposition and world trade activities. These organizations will include the participation of Washington State University and Colleges, including technical and vocational schools and Washington State University Yakima County Extension of the Extended University, Yakima, the Yakima Unified School District, the County SIED, and other entities previously discussed.  These organizations have both direct and indirect interests and mission statements consistent with opportunities in agricultural trade and investment markets, and contributing to the region's economic stability and growth.
 
The Central Washington Fair Association, Washington State University, and Washington State University Yakima County Extension will need to establish a Memorandum of Understanding (MOU) which sets forth the actions and alliances to be formed with the Agri-Fair of the Americas Association.  The AFAA will be strengthened through educational, technical/vocational and institutional resources, domestic and international relations with governments, and private institutions.  University resources will serve to complement that of government and industry building three primary foundations that facilitate symposiums and aid in organizing development of the annual Agri-Fair of the Americas International Agricultural Exposition to be implemented at State Fair Park.
 
School Districts in Yakima and the region also have an opportunity to establish an alliance with the AFAA thus participating in the advancement of primary and secondary educational experiences through the symposiums and Agri-Fair of the Americas annual event.  Their emphasis is to develop a fundamental knowledge of the industry, learning job skills and technical/vocational training for those who may be attempting to discern career choices or employment opportunities.
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Corporate Organization of Agri-Fair of the Americas, Inc.

Agri-Fair of the Americas, Inc. will be organized as a 501(c)5 Non-profit Corporation in the State of Washington and shall comply with all state and federal statutes pertaining to such classification.  Its business and policy structure will be subordinate unit of the Central Washington Fair Association, an established 501(c)5 entity registered in the State of Washington.
 
Agri-Fair of the Americas, Inc. will maintain its headquarters at State Fair Park, Yakima, Washington and will be permanently domiciled in offices located within the new Agriculture Building which is being considered in the State Fair Park Master Development Strategy.  Temporary offices will be facilitated on-site in one of the existing structures.
 
Following are projected start-up cost, operating revenue and expense for the first operating year of the International Exposition event.  The initial staffing will include an Executive Director, executive assistant, marketing and operations managers, clerical, and computer technician.  Coordination of Agri-Fair of the Americas operations and production activity with Central Washington Fair Association will occur on a pro-active basis.

 

Agri-Fair of the Americas

Start-Up Cost Projection

Start-Up Expense:
Legal & Accounting
Equipment & Furniture
Supplies
Rent
Miscellaneous Expense
Total

 

$  47,000
    53,000
    21,700
    14,200
    13,000
$148,900

Note:  Projections assume 2009 dollar values and an initial 3 to 6 month time period.

 
 
Agri-Fair of the Americas
Annual International Agricultural Exposition
10-Year Pro Forma Summary

 

Number of Event Days
Annual Attendance
Number of Exhibitors
Operating Revenues:
Operating Expenses:
Net Operating Income
% of Operating Revenue

YEAR 1
3
32,500
706
$1,603,093
$1,277,800
$   325,293
20.3%

YEAR 5
3
32,500
706
$1,733,645
$1,214,853
$   518,792
29.9%

YEAR 10
3
32,500
706
$2,031,412
$1,312,646
$   718,766
35.4%

                                                                            Landerman-Moore Associates

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Agri-Fair of the Americas
Symposium Economic Performance Projections
Summary
 
SCENARIO 1

Operating Revenues:
Operating Expenses:
Net Operating Income
% Operating Income
Number of Events
Event Days
Delegates
Exhibitors

$2,136,010
$1,338,043
$797,967
37%
12
31
89,000
1,560
                                                                             Landerman-Moore Associates
 
 
Agri-Fair of the Americas
Symposium Economic Performance Projections
Summary
 
SCENARIO 2

Operating Revenues:
Operating Expenses:
Net Operating Income
% Operating Revenue
Number of Events
Event Days
Delegates
Exhibitors

$1,842,540
$1,233,964
$   608,576
33%
12
31
74,000
1,390
                                                                                      Landerman-Moore Associates
 

Agri-Fair of the Americas
Symposium Economic Performance Projections
Summary
 
SCENARIO 3

Operating Revenues:
Operating Expenses:
Net Operating Income
% Operating Revenue
Number of Events
Event Days
Delegates
Exhibitors

$921,270
$920,732
$        538
0%
12
31
37,000
695
                                                                                      Landerman-Moore Associates
 
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Value Added Partnership Agreements

Essentially, governmental, institutional and academic partners facilitate much of the marketing, programmatic and production activities of Agri-Fair of the Americas.  Additional, or value added partners, are part of the facilities improvement program for renovation and new facilities and site improvements as identified in the State Fair Park Master Development Strategy.
 
The Washington State Department of Agriculture is associated with 24 agricultural commodity commissions, 12 bureaus and 62 industry associations that make up the framework of agriculture interests in the state.  The endorsements, cooperation and financial assistance of the Department of Agriculture, the Commodity Commissions, Agriculture Bureaus and Associations is an essential part of the success of Agri-Fair of the Americas and implementation of State Fair Park facility improvements as articulated in the Master Development Strategy.
 
The mechanism suggested to effect agreements is first a Memorandum of Understanding leading to partnership agreements and participatory roles of each entity.  The financing instrument considered most appropriate is a revenue bond or Certificate of Participation secured through dedicated revenues from those who commit to the implementation process.
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Financing & Sponsorships

Financing for Agri-Fair of the Americas and the capital facilities improvement program implemented over a 10-year period will come through private, conventional and public sources.
 
The contributions of those partners who participate in the initial facilities capital development program are anticipated to be at a level of $18 to $25 million.  It is anticipated that additional financing partners will include the US Department of Commerce, the Economic Development Administration and US Department of Agriculture through an Interagency Agreement.
 
Other funding partners will be the State of Washington, local government (SIED), private corporations and advertising sponsors with an interest in agriculture, international trade and economic development.
 
In late 2008, the Washington state Department of Agriculture published its Strategic Plan 2020 and Beyond. The plan articulates the future of farming in the state and sets forth a number of critical needs, objectives, priorities and recommendations.  Among these is the need for a "globally competitive Washington Agriculture."  As stated in the plan "To survive in agriculture, farmers and agribusiness must be globally competitive.  Consumers are increasingly discriminating, and retail buyers more demanding. Products must meet many new government and non-government standards.  Some countries can deliver products to U.S. customers more cheaply than can Washington."
 
Another element of the plan addressing the future of agriculture is "The Need to Enhance Support Services".  Future of Farming participants in formation of the Washington State Department of Agriculture's Strategic Plan 2020 and Beyond recognize the importance of seven key sectors in fostering support services.
They are:
 
1.  Education
2.  Transportation
3.  Science, Technology, Research and Development
4.  Processing and Preparation
5.  Marketing Services
6.  Information, Communications, and Outreach
7.  Producer Associations and Formal Commissions
 
A key statement in the WSDA plan reveals in substance the basis for Agri-Fair of the Americas.  "...the importance of the agricultural industry to Washington's economy and society has been underappreciated, and that many of the decisions made over the years to serve or protect other interests did not fully consider the impacts on agriculture.  As a result, agriculture's competitiveness and future survival is under threat."
 
The WSDA plan concludes its recommendations by asserting a call for action to increase understanding, and form proactive policies that reinforce agriculture's socio-economic role.  We firmly suggest that formation and production of the Agri-Fair of the Americas and implementation of the State Fair Park Master Development Strategy over the next 10 years will advance agriculture and significantly contribute to local and regional economies, create jobs and enhance commerce among a wide range of industries operating in Washington State and the Pacific Northwest.
 
The reader is referred to the State Fair Park Master Development Strategy for a complete understanding of the development objectives associated with Agri-Fair of the Americas, the International Agricultural Exposition and World Symposiums.
 
 

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